QualSens is a pioneering startup specializing in cutting-edge solutions tailored for monitoring and optimizing process control within water desalination systems.

Formerly recognized as MiSect, the company sought to solidify its position in the marketplace while simultaneously attracting potential investors. This necessitated a complete rebranding and establishment of a compelling digital presence.

Black Zebra delivered naming and brand messaging services. We collaborated closely with QualSens, aiding in the formulation of their mission, vision, values, and positioning statement. Moreover, Black Zebra designed the QualSens visual identity system, comprehensive brand guidelines, and website, including engaging content.