Crown Jewel Marketing

Branding | Identity Design

Operating out of Fort Wayne, Indiana, Crown Jewel Marketing needed a visual rebrand that reflected their unique and strategic approach to marketing. Using a clear 3-step plan, Crown Jewel helps mid-sized companies grow by helping them clarify their brand message and visual identities. Wanting to distance themselves from their previous, literal crown icon, they requested a logo that spoke to the discovery process and guidance they provide their clients. The company’s new logo includes a fresh and professional font, an evolved color palette, and an all-new logo mark called The Wayfinder that represents the heart of the agency’s brand promise—to simplify their client’s marketing strategies and lay a strong foundation for growth.

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