The renowned Kruse Museums & Expo Center has served as a prominent attraction in Auburn, Indiana, and its surrounding communities since 2003. Following its acquisition by investors, Kruse Plaza sought to establish a new visual identity that reflected its stature as a premier event venue, both regionally and nationally.

Black Zebra was hired to create a sophisticated logo and a versatile identity system that would embody the diverse array of venues and event spaces aligned with the company’s overarching vision of establishing itself as the preeminent event venue in Northeast Indiana.