Based in Fort Wayne, Indiana, Crown Jewel Marketing sought a comprehensive visual rebrand that would aptly mirror its distinct and strategic approach to the field of marketing. In order to disassociate themselves from their previous identity – a literal crown icon – they expressed the need for a logo that would exemplify the process of exploration and guidance they offer to their clientele. 

We designed a new identity system that incorporated a professional font, evolved color palette, and introduced a brand-new logo mark known as The Wayfinder, which embodies the agency’s commitment to streamlining their clients’ marketing strategies and establishing a path for future evolution.